this ad is constructed in a way that you must be "short" or down-low looking up...
all thanks to lighting and the plethora of ways to manipulate light.
http://gizmodo.com/this-ad-has-a-secret-anti-abuse-message-that-only-kids-493108460?utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow
"This Ad Has a Secret Anti-Abuse Message That Only Kids Can See
In an effort to provide abused children with a safe way to reach out for help, a Spanish organization called the Aid to Children and Adolescents at Risk Foundation, or ANAR for short, created an ad that displays a different message for adults and children at the same time." - from linked page
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