GIZMODO article:
"The new logo was designed by an in-house team at Yahoo, and it's based on a typeface designed by Hermann Zapf in the mid-1950s called Optima. The design team chose to add quite a bit of depth to the mark, both through shadows and through an extruded line that runs down the middle of each character. The result is jarringly three-dimensional, and paired with a blinding new hue of purple, was clearly designed to stand out on mobile screens."
video link that GOOGLE refuses to acknowledge as a working link:
http://youtu.be/_0b6qaPY-CQ
http://gizmodo.com/yahoos-new-logo-is-a-bore-and-thats-the-whole-point-1255515185?utm_campaign=socialflow_gizmodo_facebook&utm_source=gizmodo_facebook&utm_medium=socialflow
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