animation turned up to eleven: audience participation required

it's up to the viewer to actively watch and follow the action with there personal viewing device. animation will be composed inside a 360 degree world of view adding to the list of various material using a panorama presentation as their medium. Google is one example of a company incorporating 360 degree visuals to help the viewer's experience with understanding a location at street level before actually traveling to that location. Video games seem to be one of the first variations to use a 360 presentation with participation as other entities, such as; Maps/streets, star gazing, animation/video/film, virtual tours, and large format photography are becoming more user friendly with the new medium. Can you think of other entities that I missed?

(article related)
http://www.wired.com/business/2013/10/motorola-google-mouse/?cid=13731474
Google/ Pixar: Changing Storytelling